It is no exaggeration to say that designers are engaged in nothing less than the manufacture of contemporary reality. Today, we live and breathe design. Few of the experiences we value at home, at leisure, in the city or the mall are free of its alchemical touch. We have absorbed design so deeply into ourselves that we no longer recognize the myriad ways in which it prompts, cajoles, disturbs and excites us.
It’s completely natural.
It’s just the way things are."
- Rick Poynor, First Things First, A Brief History
Anonymous asked: you take such beautiful photos!
I know I’m not the only one but as I work my way through morning, and I’m in the zone knowing the project’s gonna turn out really cool I get this weird hype. And although I’ll probably hate it in a couple of months, I can’t help thinking “this is fucking awesome and I made it”.
There’s no amount of coffee that can keep you going more than that feeling.